Factor 9 was born from the belief that women consider nine factors when embarking on a relationship with a brand, category or retailer. If you understand (and implement) the right factors in a resonant manner, you have an excellent foundation for jump-starting business growth.

There are many ways to reach consumers, male or female. And Factor 9 doesn’t draw a line in the sand between guys and gals. After all, our ever-converging lives mean more women are holding executive positions and more men are becoming stay-at-home dads than ever before. Despite this male and female lifestyle overlap, our thought process remains pretty different – especially when it comes to purchasing decisions and buying brands. Simply put, men consider two or three factors when making a purchase, while women consider approximately nine. And hey, that’s how we got our name.

Factor 9 creates meaningful relationships between women and brands. We don’t just tell you about women and how to talk to them. We help you understand the factors women consider when purchasing, while identifying opportunities for making your brand more relevant to women.

So, if you want your brand to speak fluently with women, give us a call at 336-354-0032.