Factor 9 was born out of the belief that women consider 9 factors when embarking on a relationship with a brand, a category or a retailer. If you understand (and implement) the right factors in a resonant manner, you have an excellent foundation for jump starting business growth.

There are many ways to reach consumers…male and female. Factor 9 doesn’t draw a firm line in the sand between the guys and the girls. After all, our converging lives over the past 20 years have led to women holding more executive positions and more men becoming stay-at-home dads than ever before. Despite this male and female lifestyle overlap, their thought processes have remained pretty different – especially about purchase decisions and buying brands. In short, men consider 2-3 factors and women approximately 9 when making a purchase – hence our name.

Factor 9 creates resonant relationships between women and brands. We don’t just tell you about women and how to talk to them. We help you understand the factors women consider about your brand in comparison to their male counterparts. And, we identify opportunities for making your brand more relevant to women.

Where needed, Factor 9 identifies how a brand’s female relationship must differ from a brand’s male relationships. Since some of the factors that men and women consider overlap, when you are marketing to women in a gender neutral category, appealing to women’s expanded set of needs will grab men’s attention at the same time since many times the 2-3 most important factors to men are also in women’s consideration sets.

So if you want your brand to be a woman’s first choice when shopping your category, give us a call.