A writer who’s all about Factor #9, The Context. When it comes to purchasing, she buys the brand, the whole package. “Sure I want the Tiffany ring, but I want the robin’s egg blue box the ring comes in, too. Victoria’s Secret lingerie is okay, but the shopping bag it comes in it just as important. I buy the experience, not just the goods. I fall in love with the brand, genuinely befriending what they stand for, seeking brand personalities I connect with on a deeper level", quips Sarah. Her marketing-to-women experience includes a nationally award winning campaign speaking to parents about getting more art in schools, Champion women’s apparel, advertising focused on women joining the Airforce, creating and revamping specialty food campaigns and an ad campaign targeted at why women smoke and helping them quit.